Mark Gowing
Black content marker. Blue content marker. Red content marker. Yellow content marker.
markgowing_unswp_1 markgowing_unswp_2 markgowing_unswp_3 markgowing_unswp_4 markgowing_unswp_6 markgowing_unswp_7 mg_unswp_brandbook_1 mg_unswp_brandbook_3 mg_unswp_brandbook_6 mg_unswp_brandbook_8 mg_unswp_brandbook_9 mg_unswp_brandbook_10 mg_unswp_brandbook_11 mg_unswp_brandbook_32 mg_unswp_brandbook_14 mg_unswp_brandbook_15 mg_unswp_brandbook_16 mg_unswp_brandbook_17 mg_unswp_brandbook_18 mg_unswp_brandbook_20 mg_unswp_brandbook_22 mg_unswp_brandbook_23 mg_unswp_brandbook_25 mg_unswp_brandbook_29 mg_unswp_brandbook_31 mg_unswp_brandbook_12 mg_unswp_brandbook_33 mg_unswp_brandbook_34 mg_unswp_brandbook_36 mg_unswp_brandbook_39

|

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com

University of NSW Press Ltd.
Corporate identity structure

University of New South Wales Press Ltd. is a not-for-profit publisher with a mission of publishing works that will promote the advancement and dissemination of knowledge. Mark Gowing Design was engaged to design an identity system for the five divisions of the company: the corporate umbrella, University of New South Wales Press Ltd.; the Publishing arm, NewSouth Publishing; the distribution arm, NewSouth Books; as well as the two publishing imprints NewSouth and UNSW Press. The overall identity was approached as a family of brands, yet each division still maintains its own personality. The look and feel of the five brands is sophisticated and understated. The trademarks and visual elements are intended to demonstrate the company’s commitment to quality publishing. The marks are simple and maintain a timeless crafted feel through strong links to traditional book typesetting, yet the marks maintain a progressive attitude that is ever present in the company’s products.

newsouthpublishing.com