Inertia Group
Identity

Inertia is Australia’s leading independent music company with a policy of signing only the highest quality, most creative and forward thinking music from Australia and overseas. The Inertia identity features a dynamic trademark and a custom typeface that achieve a sense of synergy by utilising the same stroke weight, curves and angles. The custom typeface allows Inertia to clearly identify each of their departments, while maintaining a strong sense of identity.

Inertia Group
Identity

Inertia is Australia’s leading independent music company with a policy of signing only the highest quality, most creative and forward thinking music from Australia and overseas. The Inertia identity features a dynamic trademark and a custom typeface that achieve a sense of synergy by utilising the same stroke weight, curves and angles. The custom typeface allows Inertia to clearly identify each of their departments, while maintaining a strong sense of identity.

Inertia Group
Identity

Inertia is Australia’s leading independent music company with a policy of signing only the highest quality, most creative and forward thinking music from Australia and overseas. The Inertia identity features a dynamic trademark and a custom typeface that achieve a sense of synergy by utilising the same stroke weight, curves and angles. The custom typeface allows Inertia to clearly identify each of their departments, while maintaining a strong sense of identity.

Inertia Group
Identity

Inertia is Australia’s leading independent music company with a policy of signing only the highest quality, most creative and forward thinking music from Australia and overseas. The Inertia identity features a dynamic trademark and a custom typeface that achieve a sense of synergy by utilising the same stroke weight, curves and angles. The custom typeface allows Inertia to clearly identify each of their departments, while maintaining a strong sense of identity.

Inertia Group
Identity

Inertia is Australia’s leading independent music company with a policy of signing only the highest quality, most creative and forward thinking music from Australia and overseas. The Inertia identity features a dynamic trademark and a custom typeface that achieve a sense of synergy by utilising the same stroke weight, curves and angles. The custom typeface allows Inertia to clearly identify each of their departments, while maintaining a strong sense of identity.

Inertia Group
Identity

Inertia is Australia’s leading independent music company with a policy of signing only the highest quality, most creative and forward thinking music from Australia and overseas. The Inertia identity features a dynamic trademark and a custom typeface that achieve a sense of synergy by utilising the same stroke weight, curves and angles. The custom typeface allows Inertia to clearly identify each of their departments, while maintaining a strong sense of identity.