Sydney Film Festival
Season 2002 Identity

The identity for the 49th Sydney Film Festival was designed as a kind of new beginning for the festival, a clean slate if you like. The look was intentionally minimal and featured solid colours as a metaphor for the big screen. The style of the typography was also kept to an absolute minimum as to create an overall feeling of confidence and consistency. This resulted in a very recognisable campaign that cut through the clutter and got right to the point. The simple typographic structure was identifiable enough for us to use different languages for the sales slogans in order to engage foreign language market sectors.

Sydney Film Festival
Season 2002 Identity

The identity for the 49th Sydney Film Festival was designed as a kind of new beginning for the festival, a clean slate if you like. The look was intentionally minimal and featured solid colours as a metaphor for the big screen. The style of the typography was also kept to an absolute minimum as to create an overall feeling of confidence and consistency. This resulted in a very recognisable campaign that cut through the clutter and got right to the point. The simple typographic structure was identifiable enough for us to use different languages for the sales slogans in order to engage foreign language market sectors.

Sydney Film Festival
Season 2002 Identity

The identity for the 49th Sydney Film Festival was designed as a kind of new beginning for the festival, a clean slate if you like. The look was intentionally minimal and featured solid colours as a metaphor for the big screen. The style of the typography was also kept to an absolute minimum as to create an overall feeling of confidence and consistency. This resulted in a very recognisable campaign that cut through the clutter and got right to the point. The simple typographic structure was identifiable enough for us to use different languages for the sales slogans in order to engage foreign language market sectors.

Sydney Film Festival
Season 2002 Identity

The identity for the 49th Sydney Film Festival was designed as a kind of new beginning for the festival, a clean slate if you like. The look was intentionally minimal and featured solid colours as a metaphor for the big screen. The style of the typography was also kept to an absolute minimum as to create an overall feeling of confidence and consistency. This resulted in a very recognisable campaign that cut through the clutter and got right to the point. The simple typographic structure was identifiable enough for us to use different languages for the sales slogans in order to engage foreign language market sectors.

Sydney Film Festival
Season 2002 Identity

The identity for the 49th Sydney Film Festival was designed as a kind of new beginning for the festival, a clean slate if you like. The look was intentionally minimal and featured solid colours as a metaphor for the big screen. The style of the typography was also kept to an absolute minimum as to create an overall feeling of confidence and consistency. This resulted in a very recognisable campaign that cut through the clutter and got right to the point. The simple typographic structure was identifiable enough for us to use different languages for the sales slogans in order to engage foreign language market sectors.

Sydney Film Festival
Season 2002 Identity

The identity for the 49th Sydney Film Festival was designed as a kind of new beginning for the festival, a clean slate if you like. The look was intentionally minimal and featured solid colours as a metaphor for the big screen. The style of the typography was also kept to an absolute minimum as to create an overall feeling of confidence and consistency. This resulted in a very recognisable campaign that cut through the clutter and got right to the point. The simple typographic structure was identifiable enough for us to use different languages for the sales slogans in order to engage foreign language market sectors.

Sydney Film Festival
Season 2002 Identity

The identity for the 49th Sydney Film Festival was designed as a kind of new beginning for the festival, a clean slate if you like. The look was intentionally minimal and featured solid colours as a metaphor for the big screen. The style of the typography was also kept to an absolute minimum as to create an overall feeling of confidence and consistency. This resulted in a very recognisable campaign that cut through the clutter and got right to the point. The simple typographic structure was identifiable enough for us to use different languages for the sales slogans in order to engage foreign language market sectors.

Sydney Film Festival
Season 2002 Identity

The identity for the 49th Sydney Film Festival was designed as a kind of new beginning for the festival, a clean slate if you like. The look was intentionally minimal and featured solid colours as a metaphor for the big screen. The style of the typography was also kept to an absolute minimum as to create an overall feeling of confidence and consistency. This resulted in a very recognisable campaign that cut through the clutter and got right to the point. The simple typographic structure was identifiable enough for us to use different languages for the sales slogans in order to engage foreign language market sectors.

Sydney Film Festival
Season 2002 Identity

The identity for the 49th Sydney Film Festival was designed as a kind of new beginning for the festival, a clean slate if you like. The look was intentionally minimal and featured solid colours as a metaphor for the big screen. The style of the typography was also kept to an absolute minimum as to create an overall feeling of confidence and consistency. This resulted in a very recognisable campaign that cut through the clutter and got right to the point. The simple typographic structure was identifiable enough for us to use different languages for the sales slogans in order to engage foreign language market sectors.

Sydney Film Festival
Season 2002 Identity

The identity for the 49th Sydney Film Festival was designed as a kind of new beginning for the festival, a clean slate if you like. The look was intentionally minimal and featured solid colours as a metaphor for the big screen. The style of the typography was also kept to an absolute minimum as to create an overall feeling of confidence and consistency. This resulted in a very recognisable campaign that cut through the clutter and got right to the point. The simple typographic structure was identifiable enough for us to use different languages for the sales slogans in order to engage foreign language market sectors.

Sydney Film Festival
Season 2002 Identity

The identity for the 49th Sydney Film Festival was designed as a kind of new beginning for the festival, a clean slate if you like. The look was intentionally minimal and featured solid colours as a metaphor for the big screen. The style of the typography was also kept to an absolute minimum as to create an overall feeling of confidence and consistency. This resulted in a very recognisable campaign that cut through the clutter and got right to the point. The simple typographic structure was identifiable enough for us to use different languages for the sales slogans in order to engage foreign language market sectors.